The mistake is buying color like it's a throw pillow, something you can swap out next season without a second thought. Then you get the bin home, it's a loud, confident orange, and suddenly it's sitting on an open shelf in the living room looking like it wandered in from a different house entirely. Color in storage is a commitment. Treat it like paint, not like a cushion cover.
The easiest shades to live with aren't the bright primary ones, as fun as they look online, they're the deeper, slightly dusty versions, a rust instead of a red, an ochre instead of a school bus yellow, a forest green instead of a neon one. Those read as a real decorating choice rather than a mood you were in on a Tuesday. One true bright is fine too, but let it be the only one in the room, not part of a set. As for quality, pick it up before you buy it. A well made storage piece has some weight to it even empty, lids sit flush instead of rocking, and if it's woven, the weave is tight enough that you can't see daylight through the sides. Handles should be stitched or riveted on, not glued, because glued ones come off exactly when you're carrying something you can't drop. If it's got a seam, run a finger along it. Rough or sticky means the finish wasn't cured properly, and it'll feel like that forever, not just on day one. A good lid closes with a soft thud, not a rattle, and that sound tells you more about the piece than any description will.
Where this stuff really works is anywhere you're hiding function in plain sight, entryways, playrooms, a home office crammed into a corner of the bedroom, kids' rooms that need toys gone in under ten minutes flat. It's less at home in a formal dining room, more at home in a kitchen with open shelving or a mudroom that takes a beating. Rental apartments do well with it too, since color is one of the only big changes you're allowed to make without asking the landlord. It also tends to suit smaller spaces better than vast ones, since in a big empty room one bin just looks lonely, but in a tight apartment it reads as a deliberate color choice.
If you own none of this yet, start with one mid sized lidded bin in a shade you already have elsewhere in the room, a cushion, a rug, something, so it looks chosen rather than stumbled into. Wipe it down with a barely damp cloth, never soaking wet, and let it dry fully before anything goes back inside.