You can tell a good storage box from a bad one before you even open it. The good one has a lid that sits flat and stays put, sides that don't bow when you stack three high, and it looks fine sitting in a closet with the door open. The bad one has a lid that pops off if you breathe near it, and after a year it's gone soft at the corners, like it's given up on holding its shape. One holds up. The other turns into a pile you have to apologize for.
If you're starting from zero, go with a plain lidded box in a hard plastic or sturdy fiberboard, nothing with wheels or fabric yet, those are upgrades for specific problems you don't have until you've lived with the basics for a while. A simple box with a lid that clips or at least sits snug will handle off season clothes, extra linens, the box of cords nobody can throw away, all the stuff that just needs to be contained and stacked somewhere out of the way. Get the clips if you're putting these anywhere near a basement or an attic that gets damp, because a lid that just rests on top will let moisture in and you'll find that out the hard way, usually with a box of good sweaters.
Where these go wrong is anywhere you actually live. Don't put a stack of storage boxes in a living room or a bedroom and call it furniture, it reads as boxes because it is boxes, no matter how tidy the stack. They also don't belong anywhere humid without a proper seal, and the woven or fabric covered ones are a bad match for a garage or basement, they pick up dust and smells and don't wipe down. Keep them to closets, attics, basements with the clipped lids, and spare rooms doing double duty as storage.
For color, clear plastic is the easiest thing to live with because you can see what's inside without labeling everything, and it disappears visually in a way colored boxes don't. If you want something with more presence, a neutral like a soft gray or a sandy tan holds up better to dust and scuffs than white, which shows every mark within a season. These suit any kind of home, but they're especially good for anyone moving often or still working out what goes where, since a stack of matching boxes makes a move or a closet overhaul far less chaotic.
They're not exciting, but a closet with matching boxes instead of a heap of bags looks like someone actually lives there.